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DUA SHAKEELCONCEPT COLLECTION / 2026

Design
studies.

Coffee, notebook, and pen

A considered collection of visual identities, editorial emails, and campaign concepts. Created for the web portfolio from the themes in Dua’s supplied work.

BRAND / PRINT / DIGITAL01 — INTRODUCTION
01 / CAFÉ STORIACONCEPT BRAND GUIDELINES

A place to pause.
A brand to remember.

Café photography reference
FOREST
#30382D
SAGE
#93947A
OAT
#D6C9AF
PAPER
#E9E4D6

Color & character

A calm, botanical direction. Use forest as the signature color and paper as the foundation. Sage and oat support secondary content and printed applications.

Type & composition

Pair expressive serif headlines with quiet sans-serif details. Keep generous margins, use one focal point per composition, and allow the identity space to breathe.

Concept interpretation inspired by the supplied Café Storia logo. This is a new illustrative study, not an original client guideline document.

DUA SHAKEEL / DESIGN STUDIES02 — VISUAL IDENTITY
02 / THE BEAUTY EDITEMAIL CONCEPT

The everyday
ritual.

THE BEAUTY EDIT / A CONCEPT NEWSLETTER

Small moments.
Beautiful essentials.

Misolo skincare bottles and jars photographed by Misolo Cosmetic

Make room for a slower morning. An editorial selection of textures, rituals, and the things we reach for every day.

EXPLORE THE EDIT

Less, but better.

A clear headline. One product moment.
A simple invitation to discover more.

An illustrative email layout using stock product photography. Product names in the image belong to their owners. No client relationship or product claim is implied.

DUA SHAKEEL / DESIGN STUDIES03 — EMAIL DESIGN
03 / THE SOCIAL EDITFOOD CAMPAIGN CONCEPT

Made to
make you look.

FRESH OFF THE GRILL

Worth
the craving.

Cheeseburger photographed by Anna Tukhfatullina

GOOD FOOD. GREAT COMPANY.

A clear focal point

Real food photography creates immediate appetite appeal. Let the product take the lead, with a compact headline that reads at a glance.

A warm palette

Deep red and warm cream frame the food without competing with it. The layout can extend across feed posts, stories, and a printed menu insert.

DUA SHAKEEL / DESIGN STUDIES04 — CAMPAIGN DESIGN
NOTES & CREDITSABOUT THIS COLLECTION

Thoughtfully made.
Clearly credited.

This booklet was newly created for Dua Shakeel’s portfolio. It presents concept interpretations inspired by the categories and identities in the supplied presentation. It does not reproduce original client deliverables or claim commissioned relationships with photographed brands.

Photography

Café photograph: Eugenia Remark / Pexels
pexels.com/photo/coffee-cup-and-notepad-on-cafe-table-18493332/

Skincare photograph: Misolo Cosmetic / Pexels
pexels.com/photo/bottles-of-skincare-products-lined-up-4841386/

Burger photograph: Anna Tukhfatullina / Pexels
pexels.com/photo/burger-with-sliced-vegetables-close-up-photography-2702674/

Photography used under the Pexels license.

Let’s work together.

duashakeel39@gmail.com
+92 333 0437600
Sheikhupura, Pakistan

DUA SHAKEEL / DESIGN STUDIES05 — CREDITS & CONTACT